Technology and the Decentralization of Music The technological revolution has impacted people and businesses around the globe. It changed behaviors, expectations and inevitably business models. The music industry has gone through some of the most radical transformations when technology (de)centralized a traditional way of doing things. When we take a closer look, some of the most feared changes and innovations has actually brought music closer to the people than ever. In times of change, what are the threats and opportunities on the horizon to swing the pendulum the other way? In this conversation with Jessica Perri, Meindert Kennis, Chief Marketing Officer at Spinnin’ Records, one of the world’s leading music labels, will discuss the impact of technology on the music industry over time, the decentralization of music and what’s next. Meindert Kennis CMO SPINNIN' RECORDS Meindert Kennis is Chief Marketing Officer at Spinnin’ Records, the world’s leading, independent dance label. He joined the company in 2008, solving the challenges of digital content creation and the web 2.0. Over the years, Meindert has been instrumental to the company’s success – including the development of innovative brand extensions such as Spinnin’ Sessions, Spinnin’ TV and the Spinnin’ Talent Pool Platform. He is responsible for making Spinnin’ Records one of the most popular music labels on social media, building a strong fan base of over 30 million followers. Meindert won the prestige international YouTube Diamond Award for surpassing 10 million subscribers. He frequently speaks on international industry events around the world, talking about tech innovation and online trends in the music industry.
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