Ben Parr explains building bots to avoid the 'Chipotle problem'

The co-founder and CMO of Octane AI, a conversational commerce company, explains when AI is useful for marketing -- and when it's not. FOLLOW US - Subscribe to ZDNet: http://bit.ly/2HzQmyf - Watch more ZDNet videos: http://zd.net/2Hzw9Zy - Follow ZDNet on Twitter: https://twitter.com/ZDNet - Follow ZDNet on Facebook: https://ift.tt/HTo56y - Follow ZDNet on Instagram: https://ift.tt/2uzbrar - Follow ZDNet on LinkedIn: https://ift.tt/2pRhZwd